On-Page SEO With Ability To Compete in Today’s Search Results
In today’s world, a website is not enough. Your site needs to be optimized for search engines. Search engine optimization is the process of tweaking your content so that it ranks higher in search engine results pages (SERPs). There are many steps that you can take to optimize your content for SEO, but this blog post will cover three key points: on-page SEO best practices, keyword research and selection, creating high-quality content with proper formatting.
Best SEO Practices: According to recent tests and live SERP data, Google prefers long-form content. If you’re not providing enough content on a page, you just won’t be able to compete in the search engines. No matter how good you are at what you do. And while you’re writing that content, try not to confuse Google with cute stories. If you’re a plumber, an accountant or someone who sells t-shirts, write about what you do. Save the creative writing for later, when you want the content to rank for what you do – use your words.
Keyword Research and Selection: Keywords are the words or phrases that people use to search when they need what you do. It’s important to know what keywords you want to rank well for, so it’s a good idea to start with keyword research. You can start by brainstorming a list of possible keywords related to your topic. Get granular – don’t worry too much about whether “people” will get it, Google will. So write out everything you do. You’ll see patterns.
Properly Formatted Content: Once you’ve picked out a couple of highly relevant keywords, it’s time to optimize your content for SEO purposes. Formatting is important because, without it, search engines aren’t able to read or index your content. Formatting includes adding a meta title and description, formatting your text with headers, lists and relevant links to other pages on your site. Then usage of relevant words related to the keywords discovered in the keyword research.
Search engine optimization is a tedious process.
We are aware the algorithms change and shift constantly, which makes keeping your web pages solely based on your own efforts, ranking highly quite challenging. You don’t want to have to update your content frequently. We know how to make the most of on-page to keep your content highly relevant and irresistible to Google. We use the most comprehensive SEO data to ensure your pages are related to your topic and designed with the latest, tested strategies so when Google incorporates the updated content there is no doubt about your page.
Our team of experts will make sure that you’re in control of what’s happening with your SEO strategy, not Google.
We do not offer free consultations. Our strategies are highly sought by even our colleagues in the SEO industry. We’re SEO to SEOs. We do one page at a time. No contract. No ongoing commitment. Worldclass keyword research and on-page implementation. This is no-nonsense SEO. Just like you, we do not have time for games. If you’re looking to learn SEO, this is not for you.
If you’ve been struggling to keep up with the constant changes in SEO, it may be time for an outside expert perspective. We can take some of the pressure off your shoulders by doing all of the SEO heavy lifting for you. Reach out to get started.